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Privacy Policy
My Way Now
Last Updated: 11-03-2026
1. INTRODUCTION
Welcome to My Way Now (“we”, “us”, or “our”). We respect your privacy and are committed to protecting your personal data. This privacy notice explains how we look after your personal data when you visit our website (www.kemywaynow.co.uk) and tells you about your privacy rights and how the law protects you.
Who We Are
My Way Now is the data controller and is responsible for your personal data.
Contact Details
If you have any questions about this privacy notice or how we handle your data, please contact us:
- Email: mywaynow@kammaleekempire.co.uk
- Postal Address: 20-22 Wenlock Road London, N1 7GU, England.
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
2. THE DATA WE COLLECT
We collect various types of information to provide you with the best service possible. We have grouped these together as follows:
- Identity Data: First name, last name, username, or similar identifiers.
- Contact Data: Billing address, delivery address, email address, and telephone numbers.
- Financial Data: Payment card details and bank account information.
- Transaction Data: Details about payments to and from you and other details of products you have purchased from us.
- Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, location, and operating system.
- Profile Data: Your username and password, purchases or orders made by you, and your interests/preferences.
- Usage Data: Information about how you use our website, products, and services.
- Marketing Data: Your preferences in receiving marketing from us and your communication preferences.
What We Do Not Collect
We do not collect any Special Categories of Personal Data (details about your race, ethnicity, religious beliefs, health, etc.), nor do we collect any information about criminal convictions.
3. HOW WE COLLECT YOUR DATA
We use different methods to collect data from and about you, including:
- Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms, creating an account, or corresponding with us by post, phone, email, or social media.
- Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment and browsing actions via cookies.
- Third Parties: We may receive personal data about you from third parties such as:
- Analytics providers (e.g., Google Analytics).
- Advertising networks.
- Payment and delivery services (e.g., Shopify, PayPal, Klarna).
4. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Contractual Necessity: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., shipping your order).
- Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Legal Obligation: Where we need to comply with a legal or regulatory obligation.
Marketing & Promotional Offers
You will receive marketing communications from us if you have requested information from us or purchased goods from us and have not opted out of receiving that marketing.
Opting Out
You can ask us to stop sending you marketing messages at any time by following the "unsubscribe" links on any marketing message sent to you or by contacting us directly.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may share your personal data with the parties set out below for the purposes set out in Section 4:
- Service Providers: Companies that provide IT and system administration services, payment processing (e.g., Shopify Payments, PayPal, Klarna), and logistics/delivery services.
- Professional Advisers: Lawyers, bankers, auditors, and insurers.
- Regulators: HM Revenue & Customs and other authorities who require reporting of processing activities in certain circumstances.
- Business Transfers: Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.
6. INTERNATIONAL TRANSFERS
Some of our external third parties (such as Shopify or email providers) may be based outside the European Economic Area (EEA) or the UK. Whenever we transfer your personal data out of the EEA/UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the specific safeguards approved by the European Commission or UK Government is implemented.
7. DATA SECURITY
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.
8. DATA RETENTION
How long will you use my personal data for?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for tax purposes for six years after they cease being customers.
9. YOUR LEGAL RIGHTS
Under data protection laws, you have rights in relation to your personal data, including the right to:
- Request access to your personal data.
- Request correction of your personal data.
- Request erasure of your personal data.
- Object to processing of your personal data.
- Request restriction of processing your personal data.
- Request transfer of your personal data.
- Withdraw consent.
If you wish to exercise any of the rights set out above, please contact us at [mywaynow@kammaleekempire.co.uk]. You will not generally have to pay a fee to access your personal data.
10. COOKIES
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
What is a cookie?
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer.
Managing Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. Cookies Policy.
11. KLARNA
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.
12. SMS MARKETING
We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.
Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.
